"Stomatol - the only way to obtain healthy and strong teeth!" The toothpaste brand Stomatol was during the first half of the 1900s, one of the Swedish brands that used media and, thus, could be seen the most. There were ads and commercials for Stomatol in the press and on film, as well as on enamel and neon signs. The famous sign for Stomatol at Slussen in Stockholm was, to begin with, placed on the elevator Katarinahissen. In fact, it can still be seen in the vicinity.

Stomatol was probably the brand that was advertised most in commercial film. About ten of the commercials, cut into the montage in the sequence to the left, were drawn by Arvid Olson and Victor Bergdahl, the latter well known for his character Captain Grogg. Some of the commercials are talkies, others are silent; all of them were produced around 1930.