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Advertisment films
Commercial for Marabou Chocolates - late 1920's
Early commercials
Stomatol
 
 

"Now, when you boys have been such good lads, you get to eat chocolates! Goodies, these, huh? Marabou chocolate!" Two boys in the public garden Kungsträdgården in Stockholm stands in front of the statue of Charles XII pointing to the east with his forefinger. The king on his mounting is suddenly seized by the desire for chocolates and starts licking his lips: "Goodies? I say: On our Royal honour! Our Royal tummy is rumbling dreadfully, I must say."

The commercial for Marabou, shot during a winter day in Stockholm towards the end of the 1920s, is in fact, a congenial short film about a monarch's desire for chocolates. So eager to sink his teeth in a chocolate bar from Marabou is the king indeed that he steps down from the statue mounting and starts walking, sword and all, right through Stockholm. He finds himself a candy store, shoplifts it for lots of sweets, and returns to his mounting.

Early commercials 1 Early commercials 2 Early commercials 3