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Animated commercial for The Swedish Postal Bank - late 1920's
Early commercials
Stomatol
 
 

The animated commercial for Postsparbanken, the Swedish Postal Bank, seen to the left, was probably created some time near the end of 1920s. It is the story of a fast driver in a hurry to get to the bank, and thus getting caught by the police. The talking movie was not yet in full use and this commercial was therefore relying on intertitles.

Still, the technique of the film is typical for animations of the time. Animated movements were simple, with many static objects in every frame. Jerky changes, where each movement was depicted in very few frames, was also typical for contemporary animation methods. The commercial for the Swedish Postal Bank is nevertheless interesting, since it uses an insert with an animated sequence of a person's real hands opening an account book.

Early commercials 1 Early commercials 2 Early commercials 3