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The commercial
for "Fyffes Bananer", Fyfe's Bananas, was animated
in the beginning of the 1930s. It was ordered by the Swedish
Banankompaniet and behind the witty animation was most probably
the very father of Swedish animated commercials, Arvid Olsson.
Together with Victor Bergdahl he is the most important and
earliest animator in Swedish film history.
Olson's
commercial referred to film and popular entertainment in an
interesting way. First and foremost it was a commercial, adapted
to the new talkies, where the synchronized song of the drawn
figures was the main attraction.
The singing
male quintet consisted of film stars like Laurel & Hardy
and Adolphe Menjou, with his sharp profile and well cut moustache.
In the middle was a singing Maurice Chevalier, the elegant
guy with the straw hat, seen in so many films.
Significant
for the commercial films of Arvid Olson's were his caricatures
of celebrities. Another commercial he drew, was one for a
product to cure heartburn "Samarin". There appeared
another singing trio, featuring an animated Prime Minister
Per Albin Hansson in the leading part.
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