The short documentary film Landet och folket [Country and people] was produced by Swedish Film industry in 1936. The film had the subtitle, "a film trip into Sweden with Nils Jerring and Gustaf Bode." The audience was literally invited to go on a kind of "Nils Holgersson-trip" - a theme in one of Selma Lagerlöf's most famous novels - across Sweden with SF's own reporting aircraft, the "Se-fyr". Airborne pictures appeared every now and then in the film. The cinematographer Bode had previously done similar portraits of Sweden with His Royal Highness, Prince Wilhelm, and he excelled with his superb photo in this film, too. The trip went from Skåne's rich soil - "no one can wave at us in a more friendly and comforting way than a safe wind mill from Skåne", and continued to the West coast, to Gothenburg and further on to Trollhättan's Water Power station.

Apart from its many geographical clichés the most interesting thing with the film Country and People is that it interchanges between general labour and ordinary people's leisure time. The film presents a piece of entertainment about the touristy Sweden, with the castle of Kalmar, with beaches as well as white steaming ships on the Göta Channel. At the same time it gives a modern view of a country, exporting rubber boots, like Wellingtons, as well as showing industrial towns like Norrköping and Borås - the two main sites for textile- and clothes- industries. Country and People also tried to infuse a feeling of national solidarity, glued together with Swedish history. The Second World War was still a few years away, but the film is in fact a kind of "preparedness" pre-war film [beredskapsfilm], that, with the help of Swedish geography and industry, Gustav Vasa and Holy Birgitta, tried to define Sweden as a patriotically, rather than ideologically colored Welfare State.