In the newspaper Stockholms-tidningen, in July 1897, readers could take notice that the cinema at the exhibition was now showing "Swedish Pictures". Promio and Florman showed 17 different films shot in Sweden.

They were mostly views of Stockholm and its surroundings, but also shots from the exhibition area. The films were often shot from moving vehicles to emphasize motion. The early attraction of film was not so much what it showed, but the movement itself.

Stockholms-tidningen reported: "The cinematograph in The Old Town has succeeded to get some pure Swedish pictures. Here we can see the streaming torrents in the waterfall of Avesta in Dalarna, a tennis game on grass in Saltsjöbaden (where the players are so touched by the significance of the moment that they can hardly play at all), The Castel Gate of the Old Stockholm, and a fight taking place here, and last but not least, The Stockholm Guards parading with the whole party, music and all on - graphophone."