The Stockholm exhibition of 1897 was the peek of the establishment of many media attractions in Stockholm in the late 1800s, for example Skansen and the wax cabinet the Swedish Panopticon.

Other media sites worth visiting and seeing, like the Biological Museum or the Panorama building in the middle of the picture to the left, were found within the actual exhibition area on Djurgården.

Still, the Stockholm Exhibition of 1897 was probably even more directed towards the medial landscapes of the 1900s, and the masses of media cultures that were to be established around the various techniques on display. In the medially futuristic and optimistic atmosphere, coming attractions like X-ray, film and phonographs were to be experienced.

Audiences were amazed and in awe. In the establishment of new media, the attitude of promoting didactic education often collided with crude, commercial interests. New ways to see and hear, to view and listen, could give new knowledge, but was even more attractive as entertainment in the form of technologically up-graded amusement.